Golden Campaign Golden Campaign
Golden Orb


The main principle behind the campaign was to create a universal and contemporary marketing communication language to promote Hans Memling’s painting „The Last Judgement”. In our concept, we wanted to refer not so much to the painting itself, but to its spirituality and timelessness in an original and very accessible way. The whole idea of the campaign is based on showcasing the orb upon which Christ’s feet rest, taken directly from Memling’s painting. The orb is a silent symbol of the absolute that came down to Earth and appeared in our everyday life.


The first stage of the campaign was the teaser phase where we produced graphic designs with a 3D generated golden orb against a red background with the logo of the National Museum in Gdańsk, as the leitmotif of the overall teaser message. Posters, citylight displays, posters on poster pillars and social media profiles showcased the golden orb for a period of 2–3 weeks.

The campaign’s second stage was the educational campaign. The orb model used previously in the teaser campaign was transposed and blended in with photographs of various places in the Tri-City of Gdańsk, Gdynia and Sopot. This way, we created identifiable visuals on which the overall message is based, as used in our outdoor campaigns and the full sphere of messaging to build associations with Hans Memling’s painting.




Continuing the campaign we began the year before, we produced a video commercial to promote Hans Memling’s triptych. Just like with the earlier static visuals, the idea for the commercial was based on the motif of the orb upon which Christ’s feet rest, taken directly from Memling’s painting.


The video makes use of various cutting-edge audio-visual technologies. The video shoot took about 8 days, with the postproduction taking over half a year. The commercial’s musical score was composed by Stefan Wesołowski, an acclaimed Gdańsk-based composer. The soundtrack was recorded live at Gdańsk’s Trinity Church, which has excellent acoustics. This way we obtained a very open sound and clarity of the background music. The recording is complemented with the Latin words „Ultimum Judicium”, freely translated as „the Last Judgement”.

Premiera spotu

The commercial officially premiered at one of Gdańsk’s cinemas on 17 October 2018. The audience that came that day had the opportunity to see the video on the big screen and talk to its makers. That same day, the video was posted on youtube, facebook and vimeo. A few days after its premiere, the video was highlighted by Ads Of The World by being featured on its home page.

Premiera spotu Premiera spotu
Graphic Identification
Branding Branding Branding Branding Branding Branding Branding
Golden Tram / Golden Orb

Golden Tram / Golden Orb

A tram covered with golden coating and a sculpture of the golden orb was another outdoor feature of the Golden Campaign. The golden tram, which operated in Gdańsk from the very beginning of the campaign, was very well received by the locals, tourists and the local media alike, leading to over a dozen competitions on social media and much press coverage. In 2018, as part of continuing efforts in the campaign to promote the triptych, an 800 kg model of the golden orb about 2.5 meters in diameter was put up in the heart of Gdańsk. The landmark was also very popular and featured in recurring social media campaigns.

Making of

Making of


* COMMUNICATION ARTS: Ilustracja | 2020 | US
* VEGA DIGITAL AWARD 2019: Kultura | 2020 | US
* VEGA DIGITAL AWARD 2019: Muzyka | 2020 | US
* VEGA DIGITAL AWARD 2019: Sektor Publiczny | 2020 | US
* RED DOT | Brands & Communication | 2019
* Design Award | GOLDEN PIN | 2019 | TW
* Brąz | European Design Awards | 2019
* Brąz | European Design Awards | 2019
* Nominacja | PROJEKT ROKU | 2019 | PL
* Grand Prix | FilmAT Festival | 2019 | PL
* Winner | DNA Paris Awards | 2019 | FR
* Nagroda Główna | PGDAwards | 2019 | PL
* Srebro | KTR | 2019 | PL
* Nominacja | KTR | 2019 | PL
* Shortlists | The ONE SHOW | 2019 | US
* Special | GERMAN DESIGN AWARD 2019 | GER
* Excellence | HGDA: Film | 2018 | HKG

* Excellence | HGDA: CI | 2018 | HKG
* Srebro | IVIA | 2018 | UK
* Nominacja | PROJEKT ROKU: Grand Prix | 2018 | PL
* Nominacja | PROJEKT ROKU: Forma | 2018 | PL
* Brąz | JBA 2018 | 2018 | AUT
* Best in Show | CIDAwards | 2018 | US
* Platyna | CIDAwards | 2018 | US
* Design Award | GOLDEN PIN | 2018 | TW
* Nagroda Miasta Gdańska | Kultura | 2018 | PL
* Wyróżnienie | PGDAwards | 2018 | PL
* Wyróżnienie | PGDAwards | 2018 | PL
* Srebro | KTR | 2018 | PL
* Srebro | IDA Awards | 2018 | US
* Wyróżnienie: IDA Awards | 2018 | US
* Nominacja | GERMAN DESIGN AWARDS | 2018
* 2 Nagroda | Kampania | Muzeum Widzialne | 2017 | PL
* 3 Nagroda | Branding |Muzeum Widzialne | 2017 | PL